2025 LEXUS VS. LINCOLN BRAND COMPARISON
Competition has never been stronger in the luxury vehicle segment, making it more difficult than ever to choose between brands. If you’re a savvy shopper, a logical first start is to compare popular models from Lexus against rival luxury brands such as Lincoln. To help clear up the differences between these two popular brands, Lexus of Akron-Canton has assembled this comparison guide to help illustrate exactly which one is the better option for your lifestyle.
Consumer Choice - Kelley Blue Book Consumer Choice Awards
Yet another aspect of an informed luxury purchase, buyers tend to prefer a brand with a solid reputation for a superior dealership experience, award-winning resale value, and proven reliability. Annually, the experts at Kelley Blue Book assemble their top choices for their Consumer Choice Awards2. Over 12,000 in-market new-vehicle shoppers who have conducted their research at KBB.com are polled for their opinions on various automotive brands.
Lexus was chosen for another Most Trusted Luxury Brand award, and the award for Best Overall EV/Hybrid Brand in the 2025 Kelley Blue Book Consumer Choice Awards. Continued success and multiple awards give buyers the confidence to choose Lexus vehicles over competing brands.
Unparalleled Resale Value
Choosing Lexus means that you’ll receive outstanding resale value. Kelley Blue Book has announced their top choices for vehicles which deliver superior resale value in their respective segments in the Best Resale Value Awards9. In 2025, six individual Lexus models were singled out to receive top honors in their segments, more than any other brand. Lexus also took the top honors, being named Best Luxury Brand. This is in stark contrast to Lincon, which didn’t win a single award. Here are the models that won:
- 2025 Lexus UX
- 2025 Lexus NX
- 2025 Lexus RX
- 2025 Lexus RZ
- 2025 Lexus ES
- 2025 Lexus LS
Lexus Electrification Technology
Lexus was the first luxury brand to offer a hybrid vehicle, in the form of an optional drivetrain for the LS. And Lexus has stayed at the cutting edge of practical electrification ever since, including the addition of plug-in hybrid and pure electric models. And modern electrified Lexus vehicles are much more than just a way to save fuel, they offer incredible acceleration, and quiet cabins that are calm and relaxing. Today, Lexus offers 11 different hybrid or electric models, more than double the entire Lincoln lineup. And Lincoln’s electrified lineup is even smaller, at one optional hybrid drivetrain and one optional plug-in hybrid. Here are the electrified Lexus models:
- Lexus UX Hybrid
- Lexus NX Hybrid
- Lexus NX Plug-In Hybrid
- Lexus RZ (pure electric)
- Lexus RX Hybrid
- Lexus RX Plug-In Hybrid
- Lexus TX Hybrid
- Lexus TX Plug-In Hybrid
- Lexus LX Hybrid
- Lexus ES Hybrid
- Lexus LS Hybrid
Full Lineup
Lexus obviously offers quite a few more electrified vehicles than Lincoln, but that’s only a part of the vastly superior Lexus lineup. Lincoln has become an SUV-only brand, offering just four models with not much to distinguish one from another. Even just the Lexus SUV lineup offers more SUV choices than Lincoln, but the fact that Lexus offers other vehicle types at all is a massive advantage. Sedans are still popular with luxury brands, but of the two we’re discussing here, only Lexus offers any. Or maybe you would prefer a coupe, a convertible, or a sports car. Well, Lexus offers all of those, while Lincoln offers none.
Safety
Life-saving safety innovations are included as standard on every Lexus vehicle, helping to highlight the brand’s dedication to engineering the safest vehicles on the road. Found on most Lexus vehicles, the Lexus Safety System+ 2.5 and 3.0 systems are the most complete safety systems ever offered by Lexus5. Groundbreaking technologies found in this suite of safety systems include Dynamic Radar Cruise Control, Lane Assistance, Pre-Collision System, and Intelligent High-Beam Headlights.
Before you get in your next luxury vehicle, consider one man’s story of getting out of his.
"At 10:27 a.m. on Wednesday, October 26, my LS 460 was blindsided by an 18-ton truck traveling at 70 mph. It left no skid marks at the scene. The impact tore the entire front left-wheel assembly off my Lexus, sending it more than 250 yards away, and spun the vehicle into the truck, crushing the rear. Fortunately, the entire cabin was left intact and I walked away without a scratch. Shortly after, I called my Lexus dealer and said, ‘Naturally, I want the same car this time around.6"
-- Four Time Lexus Owner, Oklahoma
Dependability - Lexus Tops Lincoln in J.D. POWER U.S. VEHICLE DEPENDABILITY STUDYSM (VDS)
An essential component of a positive ownership experience, long-term dependability is always important. Complex engineering and over-the-top technology features may catch the attention of a prospective buyer, but only vehicles with a well-established reputation for long-term durability earn the coveted spot in a buyer’s garage.
Every year, the J.D. Power U.S. Vehicle Dependability StudySM (VDS) measures the number of problems experienced per 100 vehicles (PP100) during the past 12 months by original owners of three-year old vehicles1. In 2025, original owners of 2022 model-year vehicles were asked to report their experience. A lower score reflects higher quality, and the study covers 184 specific problems grouped into nine major vehicle categories.
Lexus remains an outstanding choice when it comes to dependability with a score of 140 PP100. This is a full 62 problems per 100 vehicles lower than the industry average of 190 PP100. Compared to the Lincoln score of 221 PP100, Lexus is the clear winner in terms of dependability.
1Source: J.D. Power 2025 U.S. Vehicle Dependability Study (VDS). Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, and not necessarily on statistical significance.
2Source: 2025 Consumer Choice Awards: Best Brands - Kelley Blue Book
3Lexus provides complimentary maintenance for your first two scheduled visits. To obtain these services, contact your Lexus dealership. Complimentary services applicable for new Lexus vehicle registered owners. Complimentary service intervals may vary, depending on model. Please refer to the Warranty and Services Guide for details. These services apply to Lexus vehicles registered and normally operated in the United States, U.S. territories and Canada.
4The Basic Warranty coverage is for 48 months or 50,000 miles, whichever occurs first. Wheel alignment and balancing are covered for 12 months or 12,000 miles, whichever occurs first. The Powertrain Warranty is for 72 months or 70,000 miles, whichever occurs first.
5Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. System effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.
6All collisions are unique. Lexus cannot guarantee similar performance in other collisions.
9Source: 2025 Best Resale Value Awards - Kelley Blue Book