LEXUS VS. LINCOLN BRAND COMPARISON
Competition has never been stronger in the luxury vehicle segment, making it more difficult than ever to choose between brands. If you’re a savvy shopper, a logical first start is to compare popular models from Lexus against rival luxury brands such as Lincoln. To help clear up the differences between these two popular brands, Lexus of Akron-Canton has assembled this comparison guide to help illustrate exactly which one is the better option for your lifestyle.
Brand Image - Kelley Blue Book Brand Image Awards
Yet another aspect of an informed luxury purchase, buyers tend to prefer a brand with a solid reputation for a superior dealership experience, award-winning resale value, and proven reliability. Annually, the experts at Kelley Blue Book assemble their top choices for their Brand Image Awards2. Over 12,000 in-market new-vehicle shoppers who have conducted their research at KBB.com are polled for their opinions on various automotive brands.
In a historic victory, Lexus was chosen for its seventh consecutive Most Trusted Luxury Brand award in the 2022 Kelley Blue Book Brand Image Awards. Continued success and multiple awards give buyers the confidence to choose Lexus vehicles over competing brands.
Unparalleled Resale Value
Groundbreaking Lexus hybrid technology combines thrilling performance with incredible fuel efficiency. These sophisticated hybrids provide numerous advantages over a traditional powertrain, such as instant response and increased MPG, all without sacrificing the luxury amenities buyers demand. Lexus remains a leader of pioneering this advanced technology. As a matter of fact, the Lexus hybrid lineup features 6 models including SUVs, sedans, and a coupe. In comparison to Lincoln, which currently only fields two hybrid SUV models, Lexus remains the best option for drivers craving a luxury hybrid vehicle.
- Lexus NXh
- Lexus RXh
- Lexus ESh
- Lexus UXh
- Lexus LCh
- Lexus LSh
Lexus Hybrid Technology
Choosing Lexus means that you’ll receive outstanding resale value. Kelley Blue Book has announced their top choices for vehicles which deliver superior resale value in their respective segments in the Best Resale Value Awards9. In 2022, three individual Lexus models were singled out to receive top honors in their segments. Lincoln earned just one mention in the 2022 Kelley Blue Book Best Resale Value Awards.
- 2022 Lexus LX - Full-Size Luxury SUV
- 2022 Lexus IS - Entry-Level Luxury Car
- 2022 Lexus LS - Luxury Car
Complimentary Scheduled Maintenance
Included with the purchase of any new Lexus vehicle is standard complimentary maintenance. This includes first and second scheduled maintenance services3, provided at 6 months/5,000 miles and 12 months/10,000 miles. Drive with peace of mind from the understanding that your new vehicle will receive expert attention from factory-trained Lexus technicians using Genuine Lexus parts -- all at no cost for the first two services. Lincoln only offers complimentary maintenance on their top-of-the-range Black Label models, while Lexus is happy to provide complimentary first and second scheduled maintenance services to all Lexus owners.
Safety
Life-saving safety innovations are included as standard on every Lexus vehicle, helping to highlight the brand’s dedication to engineering the safest vehicles on the road. Found on most Lexus vehicles, the Lexus Safety System+ is the most complete safety system ever offered by Lexus5. Groundbreaking technologies found in this suite of safety systems include Dynamic Radar Cruise Control, Lane Assistance, Pre-Collision System, and Intelligent High-Beam Headlights.
Before you get in your next luxury vehicle, consider one man’s story of getting out of his.
"At 10:27 a.m. on Wednesday, October 26, my LS 460 was blindsided by an 18-ton truck traveling at 70 mph. It left no skid marks at the scene. The impact tore the entire front left-wheel assembly off my Lexus, sending it more than 250 yards away, and spun the vehicle into the truck, crushing the rear. Fortunately, the entire cabin was left intact and I walked away without a scratch. Shortly after, I called my Lexus dealer and said, ‘Naturally, I want the same car this time around.6"
-- Four Time Lexus Owner, Oklahoma
2022 Lexus IIHS Top Safety Pick Award
One look at the results of the 2022 IIHS Top Safety Pick list reveals that Lexus holds a significant advantage over Lincoln. Lexus earned 5 Top Safety Pick awards for 2022 models, while Lincoln only earned three.
Lexus IIHS Top Safety Pick Models
- 2022 Lexus ES 350 - Top Safety Pick+
- 2022 Lexus IS - Top Safety Pick+
- 2022 Lexus UX – Top Safety Pick (with specific headlights)
- 2022 Lexus NX - Top Safety Pick+
- 2022 Lexus RX – Top Safety Pick (with specific headlights)
Dependability - Lexus Tops Lincoln in J.D. POWER U.S. VEHICLE DEPENDABILITY STUDYSM (VDS)
An essential component of a positive ownership experience, long-term dependability is always important. Complex engineering and over-the-top technology features may catch the attention of a prospective buyer, but only vehicles with a well-established reputation for long-term durability earn the coveted spot in a buyer’s garage.
Every year, the J.D. Power U.S. Vehicle Dependability StudySM (VDS) measures the number of problems experienced per 100 vehicles (PP100) during the past 12 months by original owners of three-year old vehicles1. In 2022, original owners of 2019 model-year vehicles were asked to report their experience. A lower score reflects higher quality, and the study covers 184 specific problems grouped into eight major vehicle categories.
Lexus remains an outstanding choice when it comes to dependability with a score of 159 PP100. This is a full 33 problems per 100 vehicles lower than the industry average of 192 PP100. Compared to the Lincoln score of 180 PP100, Lexus is the clear winner in terms of dependability.
1Source: J.D. Power 2022 U.S. Vehicle Dependability Study (VDS). Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, and not necessarily on statistical significance.
2Source: 2022 Brand Image Awards: Best Brands - Kelley Blue Book
3Lexus provides complimentary maintenance for your first two scheduled visits. To obtain these services, contact your Lexus dealership. Complimentary services applicable for new Lexus vehicle registered owners. Complimentary service intervals may vary, depending on model. Please refer to the Warranty and Services Guide for details. These services apply to Lexus vehicles registered and normally operated in the United States, U.S. territories and Canada.
4The Basic Warranty coverage is for 48 months or 50,000 miles, whichever occurs first. Wheel alignment and balancing are covered for 12 months or 12,000 miles, whichever occurs first. The Powertrain Warranty is for 72 months or 70,000 miles, whichever occurs first.
5Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. System effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.
6All collisions are unique. Lexus cannot guarantee similar performance in other collisions.
7To qualify for 2022 TOP SAFETY PICK, a vehicle must earn good ratings in the driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also must earn an advanced or superior rating for front crash prevention as well as an acceptable or good rating in the passenger-side small overlap front test and headlight rating.
To qualify for 2022 TOP SAFETY PICK+, a vehicle must earn good ratings in the driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also must earn an advanced or superior rating for front crash prevention and a good headlight rating.
9 2022 Best Resale Value Awards - Kelley Blue Book